Rob Fraser-Humar
Head of Web Development @Dexerto
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WORK HISTORY
Head of Web Development @Dexerto
GB
Built and led an international in-house team, replacing outsourced delivery and driving the migration of multiple high-traffic sites to a headless Next.js stack, improving scalability and performance for 60M+ monthly users. Delivered major projects including a 300k+ record Game Database, Wiki Pages with ISR and preloading, MyStats.gg, and a Turborepo monorepo enabling rapid microsite deployment. Designed Cloudflare Workers for A/B testing, feature flags, and recommendations, achieving 99.9% uptime while cutting costs. Introduced advanced CI/CD pipelines and monitoring to boost performance, speed delivery, and enhance user experience.
EDUCATION
Chesterfield College
Double Award AVCE, Information Technology
University of Derby
Bachelor of Science (BSc), Multimedia Technology and Music Production
ABOUT ROB FRASER-HUMAR
With more than 20 years of experience in the technology industry, I\'ve evolved from a hands-on developer to a strategic engineering leader, guiding teams in delivering innovative digital solutions. My technical expertise spans the gamut of full-stack development, project management, quality assurance, and team leadership, placing me as a multifaceted professional in this ever-changing field.In the midst of digital transformation, I\'ve utilised my proficiency in modern digital products and processes to expedite growth and efficiency across a variety of organisations. My skills in React, Node.js, Next.js, and cloud solutions have been vital in realising high-performance results, crafting seamless user experiences, and propelling business objectives.In my present role at Dexerto, I\'ve led the charge in transitioning website development from an external company to an in-house team, heading up the technical strategy, technology stack selection, and recruitment of a high-performing international development team. Among my most significant accomplishments are successfully launching large-scale websites and gaming applications, and managing a high-traffic network of Next.js headless publishing sites that serve over 60 million monthly users.During my tenure at Fox Group International, I established a web development team and managed high-revenue eCommerce websites, boosting conversion rates, performance, and user experience. I implemented efficient development processes, including automated deployment, code reviews, and testing.At Social Chain/Media Chain, I established a new web design and development division, leading a skilled team of developers and designers. I was instrumental in developing and maintaining high-performance websites that attracted over 20 million monthly visitors, and collaborated on a £2 million global campaign website.Throughout my career, I\'ve shown an ability to inspire and manage cross-functional teams, ensuring we deliver top-tier digital products on time and within budget. I excel in bridging the communication gaps between technical teams and stakeholders, enabling informed decision-making and the achievement of organisational goals.I’m always eager to embrace new challenges, I’m committed to continuous learning, and I make it a priority to stay updated on the latest industry trends. My unique blend of technical expertise, leadership skills, and innovative approach is what I bring to my current role every day, driving digital transformation and contributing to business success.
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