Rob Hoffman
Head of Acquisition Marketing & Partnerships, North America | Driving Growth, Strategic Alliances, and Empowering Creators & Small Businesses | E-commerce & Digital Marketing Leader
- Role
- Head of Acquisition Marketing and Partnerships, North America at Spreadshop
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Rob Hoffman
At the helm of Spreadshop\'s Acquisition Marketing and Partnerships in North America, my…
Experience
Head of Acquisition Marketing and Partnerships, North America
Apr 2022 — Present · US
Lead the North American acquisition strategy and partnership marketing for Spreadgroup’s B2B and B2B2C channels, driving growth through corporate sales, creator enablement, and ecommerce integrations.Key Responsibilities: • Own and execute end-to-end acquisition strategies for B2B (corporate merch) and B2B2C (reseller channels including Spreadshop and Spreadconnect). • Build and maintain strategic partnerships with creator networks, ecommerce platforms (e.g, TikTok, Etsy, Shopify), and tech integration partners. • Oversee partner onboarding and lifecycle engagement to ensure high activation and retention rates across Spreadshop (standalone shops) and Spreadconnect (API-based sales). • Collaborate with cross-functional teams (product, sales, tech, and marketing) to align go-to-market strategies and optimize partner performance. • Analyze acquisition funnel performance and develop data-driven insights to improve ROI across channels. • Represent the business in key partner conversations, platform negotiations, and co-marketing initiatives.
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