Rob Harvath
VP, Consumer Insights and Data Management at Citizen Watch America
- Role
- VP, Consumer Insights and Data Management at Citizen Watch America
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rob Harvath
Finance MBA with 30+ years of experience in market research, consumer packaged goods and watches and jewelry industries. Experience in national account sales, category management, space management, team management, marketing and analytics working cross-functionally including with c-suite. Highly analytical and can effectively and concisely tell compelling stories with data. Former sports reporter at two daily newspapers.
Experience
VP, Consumer Insights and Data Management
Feb 2019 — Present · Manhattan, NY, US
Internal voice of the consumer based on data collected in customer data platform and various marketing research initiatives including brand health tracking, post-purchase surveys and consumer reviews. Work closely with Vice President of Analytics to develop and maintain Power BI dashboards merging a variety of data sources enabling faster speed to insight. Often liaise with sales to provide national account assortment recommendations based on analysis of sales, consumer demographics and geographics, and product attributes. Collaborate with marketing, e-commerce, merchandising, sales, retail, customer care and senior executives on a variety of consumer analysis and trend identification projects. Lead primary and secondary quantitative and qualitative research projects. Negotiates and manages relationships with data and research vendors.
Education
San José State University
MBA, Finance
Bradley University
BS, Finance
Skills
- Marketing
- Analytical Skills
- Strategic Insights
- National Accounts
- Strategy
- Business Insights
- Sales Process
- Nielsen
- Consulting
- Customer Insight
- Competitive Analysis
- Fast-Moving Consumer Goods (Fmcg)
- Sales
- Watches
- Space Management
- Segmentation
- Leadership
- Account Management
- Shopper Marketing
- Retail
- Category Management
- Fmcg
- Market Research
- Pricing
- Luxury Goods
- Retail Category Management
- Beer
- Retail Sales Analysis
- Data Mining
- Panel Data Analysis
- Marketing Research
- Management
- Vendor Management
- Direct Store Delivery
- Consumer Products
- Cross-Functional Team Leadership
- Store-Level Data
- Categorization
- Distribution Management
- Pricing Strategy
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