Rob Halligan

About Rob Halligan

Consistent, Multi-Company Record of Successful, Disruptive Product-Market Strategy, Business Growth. Expert: Prod Mngt, Branding, Multi-channel, Integrated Launch, Social-Earned Media, SAAS/Cloud, Demand Gen, CRM, SEO, SEM, PR/IR/AR, Channel & Digital Marketing, Business Dev. and much more.MOST PROUD OF: Consistent record of competitive, disruptive marketing, resulting in growth. History of unlocking opportunity - securing sales, engineering, executive support aligned on strategic growth plan. Ability to leverage digital strategy to create deep brand affinity, better channels monetization.STRENGTHS: Integrated Marketing- demand gen campaigns, digital +traditional advertising and direct marketing (SEO, SEM, TV, radio,etc), social media, promotion, public relations. Branding- align corporate, product, and ingredient brand strategy to drive synergies for enhanced upsell & company image•Data driven DNA - anchored in testing, metrics assessment, optimization and roll-out. Global Launch Skillset - pre-launch sales support, integrated launch and multi-channel roll-out High-Energy, Adaptable, Charismatic Exec, quick thinker, decisive, seamlessly moves from strategy to rolling-up sleeves.SKILLS & COMPETENCES: Product Planning: PRD, MRD, roadmap flighting, productization, P&L/ forecast mngmnt, competitive analysis. Cross-Department Alignment: sales, engineering, product, support, finance - aligned on strategy, goals. Mar-Com: Press/Investor/Analyst relations, Corporate communications, Messaging, Creative services, Digital and Website management. Sales Support: Product collateral, web portals, pitch presentations, CRM programs, tech support services, roadshows, tradeshows. Multi-Model Expert: B2B, B2B2C, B2C, SaaS, PaaS, licensing, distri-dealer, retail, enterprise. Business Accelerator: Start-ups, restructuring, line extensions, mergers and acquisitions, public company growth,(sized:$1M -$2.5B).

Experience

1. Chief Marketing Officer

   AmberSemi™

   Oct 2017 — Present · Dublin, CA, US

   Next generation, semiconductor-based breakthroughs in power management for the AI era:Amber is a highly disruptive fabless semiconductor company with breakthroughs in the digital management of electricity through semiconductor architecture. The Company\'s core IP enables the first upgrade to power architecture and building electrification in over 50 years, powering safer, more reliable, more connected solid-state based products in every electrical endpoint in buildings globally. Products ripe for this generational upgrade to power management include but are not limited to: data centers power systems, smarter outlets, smarter switches, smart GFCIs, smarter LED bulbs and drivers, as well as smart connected solid-state circuit breakers, smart PDUs, and many more.Industry Body Memberships:> GSA - Global Semiconductor Alliance> NEMA - National Electrical Manufacturers Association (one of only six semiconductor companies included in membership)Secured TOP Industry Awards:> Time Magazines Best Inventions of 2021> Big Innovations Award 2021> CES Innovation Award Nominee 2021> Fast Company\'s \"Next Big Thing in Tech\" Award 2022> Edison Award for Innovation 2023> The Global Semiconductor Alliance (GSA)- top four global \"Startups to Watch\" 2023> EE Times Silicon 10•••24> Edison Award for Innovation - 2024> Engineering Matters Gold award - 2024

Education

• Saint Mary's College of California

  Bachelor's degree, Communications, Economics, and Business

• GOLDEN GATE UNIVERSITY: Graduate coursework

  MBA Program curriculum - select Marketing and Finance coursework

  1986 — 1987

• Saint Mary's College of California

  BA - Communications, Dual minor emphasis in Economics, Business

  1980 — 1984

Skills

• Business Development
• M&a Experience
• Digital Marketing
• Cloud Services
• Marketing
• Advertising
• Multi-Channel Marketing
• Mobile Applications
• M2m
• Wireless Strategy
• Social Media Marketing
• Smart Homes
• Sales
• Online Advertising
• Go-to-Market Strategy
• Cloud Computing
• Connected Devices
• Nfc
• Integrated Marketing
• Channel
• Strategic Alliances
• Demand Generation
• Saas
• Business
• Business Scaling
• Executive Management
• Strategic Partnerships
• Marketing Strategy
• Strategic Planning
• Wifi
• Product Management
• Start-Ups
• Product Development
• Integration
• Brand Developement
• Digital Media
• Mergers & Acquisitions
• Brand Development
• Customer Acquisition
• Management