Rob Goodling

About Rob Goodling

Innovative and influential Marketing and Business Transformation Executive with more than…

Experience

1. Marketing and Business Transformation Leader - SVP

   Wells Fargo

   Oct 2016 — Present · Charlotte, NC, US

   BUSINESS ARCHITECTURE AND TRANSFORMATION LEADER – SVP - 2021 to Present- Leading a cross-functional team of internal and external stakeholders who will define, assess, design, test, and implement Enterprise Disclosure and Content operating models that will improve efficiency and reduce risk.AGILE PROGRAM OWNER – SVP 2020 TO 2021- Led an Agile Program, including 3 scrum teams that focused providing Internal Marketers new or improved tools, technologies, and : processes in order to improve cycle time and reduce cost & risk- Onboarded a new vendor (Naehas): Successfully configured and are currently executing 9+ Credit Card campaigns - achieving 60% reduction in creative cycle time, 90% reduction in change requests, 100% reduction in direct mail creative SHRPs (errors/issues)INTEGRATED MARKETING LEADER – SVP 2016 TO 2020- Managed team of 40+ responsible for the design and delivery oversight of complex multi-channel Credit Card Acquisition and Existing Customer Marketing campaigns: Acquired ~1MM new accounts/year and provided relevant messaging and deepened relationships with ~15MM existing customers

Education

• Houghton University

  Bachelor of Science (BS), Business Administration and Management, General

  1988 — 1992

• University of Delaware

  MBA, Business Administration and Management, General

  1999 — 2001

Skills

• Budgets
• Banking
• Forecasting
• Strategic Planning
• Vendor Management
• Segmentation
• Credit Cards
• Process Improvement
• Marketing Communications
• Relationship Management
• Loyalty Marketing
• Direct Marketing
• Portfolio Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Analytics
• Product Management
• Financial Analysis