Rob Gaither
Senior Director of Membership Engagement and Retention @American Psychological Association
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WORK HISTORY
Senior Director of Membership Engagement and Retention @American Psychological Association
Washington, DC, US
Manage all aspects of renewal activities for over members including establishing a marketing schedule, copyrighting for a variety methods and channels including email, social media, direct mail and advertising, and directing billing functions * Plan, direct and implement all aspects of reinstatement campaign that continues to establish new benchmarks by bringing back over people who were last paying members three or more years ago* Direct all aspects of Membership department’s conference activities* Oversee Membership department’s interns
EDUCATION
University of Florida
Graduate Certificate, Offer Value and Conversion Optimization
Georgetown University
Graduate Certificate, Digital Marketing
The Johns Hopkins University
Master of Science - MS, Marketing
University of Florida
Master of Mass Communication, Digital Strategy
Towson University
Bachelor of Science (B.S.), Business Administration - Marketing
ABOUT ROB GAITHER
Several years of progressive marketing and customer-focused experience. Highly motivated adaptable professional with proven superior relationship building, negotiation, and communication skills. Product development through analysis of marketing opportunities, competitive analysis, strategic targeting of market/consumers, trouble–shooting and customer consultation Promotional material creation involving writing effective marketing copy and working closely with design team to produce targeted direct mail and sales support pieces.Financial analysis concerning short and long-term budgeting of revenue and expenses involving scrutiny of past performance combined with current and future business assumptions.Customer Service utilizing excellent interpersonal and communication skills combined with a proactive attitude to facilitate a customer-focused partnership.Leadership demonstrated by the ability to gain cooperation and commitment from colleagues, staff, and outside vendors.
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