Rob Gaither
- Role
- Director of Membership Engagement and Retention at American Psychological Association
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Rob Gaither
Several years of progressive marketing and customer-focused experience. Highly motivated…
Experience
Director of Membership Engagement and Retention
American Psychological Association
Jul 2016 — Present · Washington, DC, US
Manage all aspects of renewal activities for over members including establishing a marketing schedule, copyrighting for a variety methods and channels including email, social media, direct mail and advertising, and directing billing functions * Plan, direct and implement all aspects of reinstatement campaign that continues to establish new benchmarks by bringing back over people who were last paying members three or more years ago * Direct all aspects of Membership department’s conference activities * Oversee Membership department’s interns
Education
University of Florida
Graduate Certificate, Offer Value and Conversion Optimization
2018 — 2019
Georgetown University
Graduate Certificate, Digital Marketing
2017 — 2018
The Johns Hopkins University
Master of Science - MS, Marketing
University of Florida
Master of Mass Communication, Digital Strategy
2020 — 2023
Towson University
Bachelor of Science (B.S.), Business Administration - Marketing
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