Rob English
Chief Creative Officer (CCO) @Friends At Work
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WORK HISTORY
Chief Creative Officer (CCO) @Friends At Work
Los Angeles, CA, US
SKILLS
ABOUT ROB ENGLISH
Rob English is a cultural change specialist with a career built at the intersection of brand strategy, storytelling, and creative direction. He began in advertising, where he developed deep expertise in brand architecture and audience development working on campaigns for Fortune 500 companies including Volkswagen, Coca-Cola, Reebok, and Vitaminwater. His focus on lifestyle-driven, culturally resonant work naturally drew him toward the worlds of entertainment, fashion, and technology.That work led Rob out of traditional advertising and into direct collaboration with artists and cultural figures, where he found his footing as a creative director. His work with artists like Lady Gaga and John Legend marked a turning point; proving that the tools of brand strategy could be just as powerful when applied to individual voices and movements.In 2017, Rob co-founded THE WORK, an innovation and storytelling firm that brings lifestyle and entertainment strategy to artists, brands, and social impact initiatives. Under his creative leadership, the firm has driven campaigns for Google, P&G, General Mills, The Chan Zuckerberg Initiative, The MacArthur Foundation, and John Legend\'s FREEAMERICA, with a particular focus on issues like the future of learning and criminal justice reform.
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