Rob Craig

Chief Executive Officer @Roister

Vancouver, BC, CA

As CEO of roister (formerly AutoNow), I oversee the development and execution of the company’s product roadmap, ensuring alignment with market needs and driving innovation in AI-driven automation. My responsibilities include achieving product/market fit through continuous market research and customer feedback, refining offerings to meet the needs of our ideal customer profiles. I lead efforts to establish strategic partnerships with complementary technology providers and agencies to expand our ecosystem and accelerate growth. In addition, I define and execute go-to-market strategies to penetrate key segments, focusing on market development and positioning roister as a leader in AI-driven workforce solutions. Driving sales and revenue growth is a critical focus, including developing robust sales strategies, building a high-performing team, and exceeding revenue targets.