Rob Cook
Head of Sales Development @Clay
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WORK HISTORY
Head of Sales Development @Clay
NY, US
Building ClayDR, Clay’s first SDR org. Proving that when context is easy to access and sellers believe in the product, SDRs become the most powerful part of GTM.
EDUCATION
Wesleyan University
Bachelor of Arts, Government
ABOUT ROB COOK
I lead sales development at Clay.The SDR job isn’t dying, but it has fundamentally changed. My job is to show what it looks like when an organization builds for that reality.I’ve built outbound the hard way – as the first SDR, a top rep and a leader responsible for pipeline when I had no shortcuts. That gave me an irreplaceable foundation, but it’s clear that the job now demands something new. Today, we no longer have any excuse not to be a great seller.Buyers come informed about us on the surface. It’s our responsibility to go deeper.More than ever before, sales development is a craft, not a numbers game. The job is done in meetings that are driven by product knowledge, customer understanding and conviction – not by number of dials, emails or scripts.AI does not replace SDRs, but it raises the bar. Its role is to remove painful, ineffective hours of manual work so sellers can spend their time learning, thinking and showing up informed.That’s the SDR’s new mandate. Clay empowers it.
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