Rob Cheng
Assistant Vice President, Lowe\'s Consumer Marketing at Synchrony
- Role
- Assistant Vice President Lowe\'s Consumer Marketing at Synchrony
- Location
- Randolph, NJ, US
- LinkedIn followers
- 500 followers
Experience
Assistant Vice President Lowe\'s Consumer Marketing
Dec 2021 — Present
Client-facing marketing manager leading end-to-end strategy, execution and post-campaign analysis of lifecycle marketing plans across direct mail and digital channels including paid media, personalized emails and mobile wallet Set new portfolio record with 164% increase in total incremental sales year-over-year through constant innovation and optimization of best-in-class lifecycle marketing programs Planned and executed digital lifecycle marketing campaign across social media and display ads generating 22MM impressions; conducted A/B test to identify optimal channel mix netting 27% increase in click-through-rate Improved mobile wallet pass downloads by 71% by analyzing data and leading robust creative refresh
Education
Rutgers University
Bachelor of Arts - BA, Communication
2007 — 2010
Rutgers Business School
Master of Business Administration (MBA), Marketing
2014 — 2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.