Rob Castaneda
Regional Marketing Manager @ LANXESS | MBA in Business Administration
- Role
- Regional Marketing Manager at LANXESS
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
Experience
Regional Marketing Manager
May 2017 — Present · Pittsburgh, PA, US
Lanxess is a global leader in specialty chemicals, enabling the production of many essential products we use daily. With a strong commitment to sustainability and quality, Lanxess plays a pivotal role in industries ranging from automotive to agriculture.As the Regional Marketing Manager at LANXESS, I lead cross-functional teams to drive growth strategies, launch new products, and optimize operational processes in the Material Protection Products business unit. I have spearheaded initiatives like post-acquisition marketing integration and streamlined distribution strategies, ensuring efficiency and customer satisfaction. In addition, I lead an internal marketing team.
Education
Robert Morris University
Master of Business Administration - MBA
2020 — 2021
Arizona State University
Bachelor's degree
2004 — 2007
Skills
- Inventory Management
- Pricing
- Sales
- Key Account Development
- Sales Management
- Market Development
- Negotiation
- Key Account Management
- Sales Process
- Business Planning
- Paint
- Coatings
- Direct Sales
- Forecasting
- Cold Calling
- Purchasing
- Retail
- B2b
- Management
- Team Building
- Sales Operations
- Customer Service
- Contract Negotiation
- English
- Account Management
- Product Development
- Profit
- Marketing
- Outside Sales
- Team Leadership
- Cross-Functional Team Leadership
- Marketing Strategy
- New Business Development
- P
- Merchandising
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