Rob Barnickel

About Rob Barnickel

I have more than 20 years of experience as a graphic designer, with a focus on branding and marketing for various industries, including hospitality, healthcare, and technology. My work has been featured in various publications and platforms, such as Print Magazine, Art Power, Computer Arts Magazine, Behance, AIGA, and Adweek. I am always eager to learn new skills and explore new challenges in the creative field. As the Creative Director at Pet Paradise, my goal is to create engaging and memorable experiences for pet lovers. My first year, I worked on a complete brand refresh and then worked with the larger Marketing team to roll out that refreshed branding to all touch points. My second year, I was challenged to take all creative work in-house, and my new \"super team of three\" has stepped up to bring our omni-channel campaigns to the next level. This third year, I have very high hopes for the things to come as I see my ADs and the larger MKT team grow and flourish together.Before joining Pet Paradise I worked fully remote for three years with a silicon valley tech company, successfully rebranding PRO Unlimited, a global workforce management company, from the ground up. At PRO, I led a remote team of creatives across different disciplines and platforms, using various software solutions and strategies to streamline workflows and ensure brand consistency. I also collaborated with data scientists, videographers, and art directors to produce captivating and effective campaigns across social, digital, and environmental media.

Experience

1. Creative Director

   Pet Paradise

   Oct 2022 — Present · Jacksonville, FL, US

   As Director of the creative team I have been building omni-channel campaigns, building teams, building brands and having the most fun I’ve ever had on production shoots.

Education

• Messiah University

  BA, Graphic Design

  1999 — 2002

Skills

• Brand Development
• Creative Direction
• Graphic Design
• Art Direction
• Advertising
• Graphics
• Branding & Identity
• Posters
• Marketing
• Corporate Identity
• Layout
• Entrepreneurship
• Visual Communication
• Image Manipulation
• Typography
• Interactive Marketing
• Logo Design
• Apparel
• Brand Architecture
• Concept Development
• Book Design
• Art
• Interactive Advertising
• Information Design
• Interaction Design
• Banners
• Page Layout
• Web Design
• User Interface Design
• Branding