Rob Baldwin
VP, Cultivation & Greenhouse Operations @Pure Sunfarms
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WORK HISTORY
VP, Cultivation & Greenhouse Operations @Pure Sunfarms
Delta, BC, CA
Lead a team of growers to produce high-quality cannabis at scale for the Canadian recreational and international markets- Responsible for all aspects of Pure Sunfarms cultivation and operations within 1.65 million square feet of greenhouse space- Lead post-harvest practices, including the adoption of hang dry at scale- Manage full range of costs, energy, maintenance, and quality of labour
EDUCATION
Kwantlen Polytechnic University
Greenhouse Management Program
ABOUT ROB BALDWIN
As a greenhouse grower by trade, I guide the Pure Sunfarms team in greenhouse care and cultivation practices with an uncompromising approach to growing quality BC bud at scale.With over 20 years experience in the greenhouse industry, I’ve invested over a decade of my career managing the current greenhouse space where Pure Sunfarms operates. Prior to the establishment of Pure Sunfarms, I worked for Village Farms as a Facility Manager and Grower producing greenhouse-grown tomatoes. With the inception of Pure Sunfarms, I was tasked to oversee and manage the entire greenhouse conversion from tomatoes to cannabis, and to transition my focus—an exciting new chapter.I have extensive knowledge of the land and growing conditions of BC’s Fraser Valley, and combine the science of greenhouse growing with my understanding of natural environments. At Pure Sunfarms, it is my priority to mentor a new generation of greenhouse growers with hands-on, high-tech agriculture techniques, teaching and reinforcing quality every step of the way, in both growing and post-harvest capabilities. I’m proud to have managed the transition to hang dry in post-harvest, Pure Sunfarms being the first licensed producer to adopt this practice at scale.Under my supervision and care, Pure Sunfarms has held the position of Canada’s #1 brand in the recreational market since its inception in 2019, and with the help of my team, we’ve created the perfect environment for Canadian consumer’s beloved Pure Sunfarms Pink Kush, the #1 all-time top-selling product SKU in Ontario since June 2020 when it was launched in market.I’m challenged and excited to continue to showcase world-class growing capabilities to deliver high quality, consistent cannabis to the Canadian and international markets.Learn more at puresunfarms.com
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