Roanna W.
Director of Brand Management at SmartSweets
- Role
- Director, Brand Management at SmartSweets
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Roanna W.
I’m a brand leader who transforms consumer insights into innovation and vision into measurable impact. My experience spans startups to global CPG organizations, providing a broad perspective on building brands that achieve sustainable growth and enduring relevance. As a cross-functional leader, I bring strategic clarity, discipline, and momentum to complex challenges. I’m focused on shaping bold brand strategies, fostering collaboration, and delivering results that strengthen both business performance and cultural resonance.
Experience
Director, Brand Management
Feb 2025 — Present
Education
Dartmouth College
Bachelor of Arts (B.A.), Economics
2009 — 2013
Harvard Business School
Master of Business Administration (MBA)
2016 — 2018
Skills
- Quantitative Analytics
- Project Planning
- Event Management
- Start-Ups
- Data Analysis
- Management Consulting
- Economics
- Stata
- Analysis
- Valuation
- Research
- Sales
- Powerpoint
- Microsoft Excel
- Public Policy
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