Roanna W.

Director of Brand Management at SmartSweets

Role
Director, Brand Management at SmartSweets
Location
Minneapolis, MN, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Roanna W.

I’m a brand leader who transforms consumer insights into innovation and vision into measurable impact. My experience spans startups to global CPG organizations, providing a broad perspective on building brands that achieve sustainable growth and enduring relevance. As a cross-functional leader, I bring strategic clarity, discipline, and momentum to complex challenges. I’m focused on shaping bold brand strategies, fostering collaboration, and delivering results that strengthen both business performance and cultural resonance.

Experience

  1. Director, Brand Management

    SmartSweets

    Feb 2025 — Present

Education

  • Dartmouth College

    Bachelor of Arts (B.A.), Economics

    2009 — 2013

  • Harvard Business School

    Master of Business Administration (MBA)

    2016 — 2018

Skills

  • Quantitative Analytics
  • Project Planning
  • Event Management
  • Start-Ups
  • Data Analysis
  • Management Consulting
  • Economics
  • Stata
  • Analysis
  • Valuation
  • Research
  • Sales
  • Powerpoint
  • Microsoft Excel
  • Public Policy

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Roanna W. — Director, Brand Management at SmartSweets in Minneapolis, MN, US | Unifers