Sebastian Roa
Senior Communications Director | Messaging Strategy | Digital Reach | Bilingual Media Relations | I build communications systems that inspire trust and action in target audiences.
- Role
- Senior Communications Director and Spokesperson at Unidosus Weareunidosus
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Sebastian Roa
Creative thinker skilled in message development and brand management. Enjoy making wonky…
Experience
Senior Communications Director and Spokesperson
Jul 2025 — Present
Lead the Media Relations, Executive Communications, and Social Media teams to execute an integrated communications strategy that amplifies UnidosUS’s mission, brand, and policy priorities across platforms-Serve as the organization’s primary spokesperson and trusted advisor, shaping messaging and public positioning on issues central to Latino communities nationwide-Drive rapid response, proactive storytelling, and long-range communications planning to protect and advance UnidosUS’s reputation and influence with media, policymakers, and the public.
Education
University of Maryland School of Public Policy
Masters in Public Policy
Gonzaga College High School
High School
Columbia Business School
Executive Education, Digital Marketing
Columbia Business School
Executive Education, Strategic Storytelling
University of Maryland
Dual Degree: Communications, Government and Politics
Skills
- Press Releases
- Community Outreach
- Event Planning
- Project Management
- Public Speaking
- Research
- Politics
- Microsoft Word
- Youtube
- Literature Reviews
- Program Evaluation
- Nonprofits
- Social Media
- Spanish Translation
- Logic Models
- Editing
- Program Development
- Management
- Budgeting
- Adobe Premiere Pro
- Microsoft Office
- Leadership
- Grant Writing
- Spanish
- Marketing
- Microsoft Project
- Strategic Communications
- Powerpoint
- Microsoft Excel
- Fundraising
- Public Policy
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