R. Nelson Fernandes
Marketing Growth Planner - Performance Marketing, Paid Ads, eCommerce, Growth for D2C, B2C | Strategic Problem Solver | Passionate about digital-led business growth | Gaming the Big 4s algorithms |
- Role
- Head of Digital Marketing at Mindstar Netcorp Pvt. Ltd, India - Performance Marketing, Ecommerce Growth, Marketplaces Growth, Dia
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About R. Nelson Fernandes
Passionate Marketing Leader in D2C, B2C, B2B brands | Driving Digital Growth with Strategic Planning & Expertise With over 16 years of experience in the digital marketing landscape, I specialize in maximizing online presence and revenue generation for businesses across diverse industries. My expertise lies in crafting and executing Results-driven strategies & campaigns with organic growth hacking that yield tangible results. Professional Experience: Chief Marketing Officer - Startup in Healthy Nutrition PAN India footprint. Digital Growth & eCommerce Head: Orchestrated successful digital growth strategies for leading brands, including achieving a 100% increase in topline sales within two quarters for large food company. Expertise in driving eCommerce campaigns across platforms such as Amazon, Big Basket, and Zepto. Senior Digital Marketer: Led impactful campaigns for prominent brands like Dr. Batra’s Health Clinics & Zoctr Home Health, mastering Google Ads and Meta Ads to drive targeted traffic and conversions. and before them, more projects were undertaken in digital marketing & growth. Key Skills: Google Ads & Meta Ads Marketing: Proficient in developing and optimizing campaigns to maximize ROI and reach. Youtube, Facebbok & Instagram Videos Campaigns: Skilled in crafting and executing lead generation strategies to drive high-quality leads and conversions. eCommerce Campaigns: Adept at driving sales and revenue through innovative eCommerce campaigns tailored to specific platforms like marketplaces, hyperlocal, Google products, etc. Amazon Ads: Experienced in leveraging Amazon Ads to enhance product visibility and drive sales growth on the platform. & more
Experience
Head of Digital Marketing
Mindstar Netcorp Pvt. Ltd, India - Performance Marketing, Ecommerce Growth, Marketplaces Growth, Dia
Sep 2016 — Present · Mumbai, IN
Performance Marketing, eCommerce Marketing, Social Media Marketing, Digital Business Marketing, Marketplaces Marketing, Digital Sales, SEO, Content Marketing, Omnichannel Marketing, Search 360, Social Media Marketing & Commerce, Lead Generation, ROAS Campaigns, Email Campaigns & Affiliate Marketing
Education
National Computing Center, UK
International Diploma in Computer Studies, Computer Studies
Department of Management Sciences (PUMBA), Savitribai Phule Pune University
M.B.A., Marketing
St. Xaviers High School Powai
UnderGraduate Studies, Physical Sciences
1976 — 1987
St. Xavier's College
Bachelor of Science (B.Sc.), Statistics
1989 — 1994
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