Rafael A. Mellado
E-commerce Manager
- Role
- E-commerce Manager Usa at PIKOLINOS
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Rafael A. Mellado
Digital Marketing Specialist | E-Commerce | Social Media Strategy | Digital Advertising |…
Experience
E-commerce Manager Usa
Jul 2024 — Present · Miami, FL, US
Lead the online D2C business objectives in, including sales, margins, product strategy, communications, and campaigns. Ensure successful product implementation and monitor collection performance, driving product strategy and execution. Coordinate with CX, logistics, merchant, and IT teams to ensure seamless web operations, aligning all processes for optimal functionality. Manage the 360-degree communication calendar, ensuring that commercial actions are backed by strong web traffic, newsletters, and paid media. Collaborate with the US branch agency and Headquarters\' performance team on budget and KPIs. Develop and execute strategic digital marketing initiatives to drive brand growth and customer engagement in the US market. Analyze market trends and consumer insights to inform and optimize marketing strategies, ensuring alignment with business goals.
Education
Stevens Institute of Technology
Electrical and Electronics Engineering
1994 — 1996
Career Vision
Certification, Web Programming
2000 — 2001
Monmouth University
Marketing
1996 — 1998
Berkeley College
Computer Electronics and Network Engineering, Information Technology
1998 — 2000
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.