Richard Meade
Leader & Merchant
- Role
- Sr Product Manager, Co-op Brands Camp Backpack Strategy at REI
- Location
- Bellingham, WA, US
- LinkedIn followers
- 500 followers
About Richard Meade
I lead teams in the specialty Outdoor Specialty (sporting goods) business where I collaborate with high performance groups and leading brands to create success. Specific skill sets:• Business strategy formulation & execution • Trend, customer & market-sensing skills• Developing product innovation and storytelling• Proven business growth record • Balanced analytic & creative methodAdditional key skills: team leadership, adaptability, creative problem solving, intelligence, insights, collaboration, omni-channel perspective, product management, brand management, and non-profit governance.Over the years, I enjoyed the chance to work and travel from the cities of Brussels, Vicenza and Cambridge (UK).
Experience
Sr Product Manager, Co-op Brands Camp Backpack Strategy
Jun 2021 — Present
Leading REI Co-op Brands (private label) team in foundational activity categories of Backpacking & Camping. My role is to collaboratively construct and execute product strategy to position for the future. Roadmap built to inspire customer around outdoor activities supporting narrative storytelling. My team and I manage life cycle roadmap and positioning of over 200 styles in tents, travel gear, backpacks, sleep, furniture and camp gear.*Product Strategy, Vision & Position*Application of customer insights to collection and product *Organizational Alignment to activities and launch timing*Projecting and monitoring Customer Experience and improvement areas*Setting and tracking to multi-year product and sales plans
Education
Johns Hopkins School of Advanced International Studies (SAIS)
MIPP, Strategic Relationships
University of Washington
BA, International Studies
UW Foster School of Business
Michael G. Foster School of Business, Executive Seminar, Accounting and Finance
2015 — 2015
Skills
- Strategy
- E-Commerce
- Non-Profit Board Development
- Strategic Planning
- Change Management
- Program Management
- Cross-Functional Team Leadership
- Retail
- Analytical Skills
- Forecasting
- Team Leadership
- Management
- Team Building
- Product Development
- People Development
- Product Marketing
- Merchandising
- Social Media
- Communication
- Analytics
- Visual Merchandising
- Leadership
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