Robin Wolfgang

About Robin Wolfgang

Proven leader in corporate communications, PR, media outreach and internal communications-Strategic planning skills and track record of proven results-Develop/execute integrated outreach programs that support corporate business objectives- Trusted advisor for senior team and communicator with internal and external audiences-Develop/deliver complex messages to stakeholder audiences-Prepare executives for media interviews and speaking opportunities supply key messaging as well as relevant background information -Lead PR and media outreach function;Strong,established relationships with relevant reporters and editors-Proven ability to garner media coverage as a result of pro-active outreach programsl ability to develop/execute PR plans-Work with business leaders to craft and deliver employee communications-Excellent writing, editing, research and organizational skills-Excellent leadership presence, confidence, and professional maturity.

Experience

1. Marketing Communications Lead

   Trocaire College

   Jun 2023 — Present · Buffalo, NY, US

   Lead brand, marketing and communications strategy to enhance visibility, enrollment and stakeholder engagement. Designed marketing plan for new veterinary technology department including orchestrating groundbreaking and ribbon cutting ceremonies from soup to nuts. Won grant from Ford Express for new van to transport animals. Engineered partnerships with local SPCA and Erie County Fair.• Develop and update marketing campaigns across digital, print and social media platforms.• Oversee creative direction, messaging and design. Launched new \'Workforce Ready\" tagline. • Partner with Admissions, Advancement and Academic Affairs to align marketing initiatives. • Oversee vendor partnerships, advertising budgets and brand standard compliance

Education

• American University

  M.A, Communications; Broadcast Journalism and Public Affairs

  1994 — 1996

• Emory University

  Bachelor of Arts, Political science and History

  1986 — 1990

• Emory University

  Bachelor of Arts - BA

• American University

  Master of Arts - MA

Skills

• Issues Management
• Event Planning
• Program Management
• Strategy
• Messaging
• Public Policy
• Publicity
• Marketing Strategy
• Communication Training
• Community Outreach
• Press Releases
• Promotions
• Project Management
• Brand Development
• Community Relations
• Strategic Planning
• Event Management
• Crisis Communications
• Nonprofits
• Sponsorship
• Special Events
• Social Media
• Writing
• Strategic Partnerships
• Strategic Communications
• Policy
• Training
• Powerpoint
• Crisis Management
• Marketing Communications
• Public Affairs
• Marketing
• Public Relations
• Internal Communications
• Proofreading
• Media Relations
• Speech Writing
• Corporate Communications
• Government Relations
• Public Speaking