Rey L.
Principal Marketing Manager, North America @Denodo
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WORK HISTORY
Principal Marketing Manager, North America @Denodo
New York, NY, US
I am responsible for developing comprehensive demand generation strategies and executing effective tactics to drive growth in both new business pipelines and customer expansion revenue. My role includes overseeing the meticulous execution of integrated campaigns and events across the marketing spectrum. I focus on deepening engagement with our target personas and leveraging relevant use cases to deliver highly qualified leads to sales.In my first year with the company, I was honored with the \'Superior Achievement in Marketing Sourced New Business\' award at the Sales Kickoff in Granada, Spain. Furthermore, I cultivate and maintain strong relationships with channel partners. I am responsible for developing and overseeing the successful implementation of mutually beneficial joint go-to-market strategies and marketing campaigns with regional partners, ensuring a compelling “better together” value proposition.
EDUCATION
Rutgers University
Bachelor of Arts, Communication and Media Studies
SKILLS
ABOUT REY L.
I am a senior marketing professional with notable experience in Business-to-Business and Business-to-Consumer marketing. I am proficient in developing a winning go-to-market strategy and able to flawlessly execute integrated marketing campaigns resulting in dramatic top-line revenue growth while achieving competitive advantage for the company. I regularly collaborate with cross-functional teams to work towards a common goal while driving partnership and trust with executive management and key stakeholders.CORE COMPETENCIES: Account-Based Marketing: Demand & Lead Generation: Field & Vertical Marketing: Alliance/Partner Marketing: Digital and Traditional Marketing: Account Profiling and Territory Analysis: Campaign Analysis and ROI Reporting: Marketing Automation Software (Eloqua, Marketo & Pardot): Customer Relationship Management (Salesforce.com & Zoho): Project Management Software (Basecamp & RoboHead)
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