Richard Lipkin

About Richard Lipkin

The human brain is a crazy place, and there are two things that fascinate me most about product and growth marketing/advertising in consulting. First: the concept of consumer logic and how rational yet irrational it can be. Second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization - so you’re optimizing for something that is both rational and irrational.I apply the same thinking in product marketing that I also apply in leadership, because whether you’re connecting with consumers or with your team, you’re connecting with the fun irrationality of their logic - in order to bring ideas together, influence an outcome, and also optimize and scale for future growth. Previously, I helped build and maintain a popular comedy/gaming channel, Cyndago, to subscribers before the sudden passing of one of our colleagues. Since then, I’ve graduated from the University of South Carolina and started working as a marketer for Diane Hayes Sales Training & Consulting. Today, I have found myself in a consulting role, helping media companies such as CBS, ABC, and COX Media generate revenue by bolstering their sales teams and connecting them with their core audience. Outside of work, I am a huge gamer. You can find me supporting players from the bot lane in League of Legends, or leading my World of Warcraft guild as main tank a few nights a week. I serve on the board for the Bay Area Advertising Relief Committee, organizing community events, and assisting with marketing endeavors. I’m also an avid runner, painter, and cook, often coaxing my lovely boyfriend into trying a new dish I saw online that I he will love.

Experience

1. Manager, Brand & Menu Strategy

   McDonald's

   Aug 2024 — Present · Chicago, IL, US

Education

• University of South Carolina

  Bachelor of Arts (BA), Mass Communication/Media Studies

  2012 — 2016

• Darla Moore School of Business at the University of South Carolina

  International Master of Business Administration, Marketing

Skills

• Photoshop
• Creative Writing
• Community Outreach
• Graphic Design
• Copy Editing
• Writing
• Microsoft Office
• Web Development
• Project Planning
• Project Management
• Adobe Premiere
• Indesign
• Web Design
• Reporting & Analysis