Robert Letcher

About Robert Letcher

Over the past 20+ years, I’ve led product strategy, instructional innovation, and team development in the EdTech space, guiding digital learning products from vision to impact. Most recently, I helped build a SaaS platform from 0 to national adoption, scaling to nearly rostered users and generating over $3M in annual revenue. Along the way, I’ve led cross-functional teams, defined content and platform strategy, integrated AI and simulation into learning, and navigated complex organizational change.My background blends product leadership with deep expertise in instructional design, adult learning, and performance improvement. I’ve transitioned users to new platforms, reduced training costs by six figures, and led innovations in content development, accessibility, and learning experience design.What drives me isn’t just the technology — it’s the opportunity to create high-impact learning experiences that help people grow. I’m at my best when solving problems creatively, working with smart teams, and bringing bold ideas to life.I\'m always open to conversations about how I can contribute to meaningful, mission-driven work in learning, product, or innovation. I enjoy building high-impact solutions with great teams and helping organizations create what’s next in education and training.

Experience

1. Managing Director, Learning and Digital Product,

   ASCD

   Jun 2021 — Present · Alexandria, VA, US

   I lead the development and scale-up of Witsby, a $10M+ SaaS professional learning platform for educators. I took the product from concept to national adoption, including onboarding one of the largest school districts in the U.S. and driving 100% user growth—from 28K to nearly 60K—within one year. I built and continue to guide a high-performing cross-functional team spanning instructional design, product, and engineering.I define Witsby’s product and content strategy, drive innovation in AI-powered learning formats, and contribute to over $3M in annual recurring revenue. I’ve created systems for scalable content production, supported digital accessibility initiatives, and helped position the platform as a trusted solution for educator professional growth.

Education

• Commonwealth University-Bloomsburg

  BS, Secondary Education - Science

  1990 — 1993

• Boise State University

  MS Engineering, Instructional and Performance Technologies

  2002 — 2005

• Commonwealth University-Bloomsburg

  Bachelor of Science - BS, Secondary Education and Teaching

Skills

• Curriculum Design
• Mobile Learning
• Program Development
• Management
• Web 2.0
• Instructional Design
• Teaching
• Entrepreneurship
• Blended Learning
• Curriculum Development
• Learning Management Systems
• Higher Education
• Distance Learning
• Educational Leadership
• Voiceovers
• Learning Management
• Classroom
• Product Management
• Public Speaking
• Adult Education
• Educational Technology
• Technology Integration
• K-12 Education
• Tutoring
• Leadership
• Training
• Moodle
• Job Training
• K-12
• Teacher Training
• Staff Development
• Storyboarding
• Instructional Technology
• Education
• Performance Technology
• E-Learning
• Program Management