Robin L. Eschler
Leader for Conscious Capitalism | Women\'s Coach | AI Marketing | Marketing Strategist
- Role
- Founder, CEO at Social Impact Marketing
- Location
- Lompoc, CA, US
- LinkedIn followers
- 500 followers
About Robin L. Eschler
Results-driven leader focused on conscious capitalism, social responsibility and…
Experience
Founder, CEO
Jan 2009 — Present
Contracted by Genisyss Biotech as Executive Marketing Director to roll-out nascent, consumer biotech product within budget, quickly and with high impact within 6 months• Developed corporate identity for Genisyss revealing new B2C product at CES International• Achieved purchase order from Edmund Scientific and invitations from Amazon, Walmart, Target and international distributors to enter into purchase order discussions for Genisyss• Achieved invitation for Genisyss to present to US Congress• Contracted by leadership development professional, Dr. Relly Nadler, to generate greater online exposure and sales for emotional intelligence training products within budget• Initiated design and content for online membership site attracting new members• Developed ecommerce channel to introduce and sell leadership training modules• Implemented multiple online tools including Infusionsoft CRM and Marketing automation tool (now REAP) achieving lead journey tracking with follow-through to sale and repeat sales• Contracted by real estate technology firm to grow B2B marketing success• Increased email open rate to 50% and 20% click through • Achieved and implemented webinar design increasing attendance by 50%• Designed and placed ads achieving an increase of 20% in reach and click through
Education
Santa Clara University
MBA
Pomona College
BA
Skills
- Online Marketing
- Strategic Planning
- Customer Relations
- Entrepreneur
- Direct Marketing
- Small Business
- Social Media Marketing
- Trade Shows
- Market Research
- Promotions
- Start-Ups
- Business Planning
- Public Relations
- Media Relations
- Business Strategy
- Team Building
- Non-Profits
- Sem
- Event Planning
- New Business Development
- Event Management
- Forecasting
- Social Media
- Marketing Communications
- Product Marketing
- Social Networking
- Entrepreneurship
- Planning
- SEO
- Mentoring
- Coaching
- Proposal Writing
- Fundraising
- Marketing Strategy
- Writing
- Crowdfunding
- Web Design
- Advertising
- Budgeting
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