Ryan Lefkoff

About Ryan Lefkoff

I\'m a strategist and designer who thrives at the intersection of human experience, business impact, and emerging technology. Over the past decade, I\'ve evolved from practicing user experience and service design to guiding organizations in strategically integrating AI into their products and services.My foundation is in human-centered design, and I\'ve worked across industries like healthcare, utilities, finance, and retail to untangle complexity and craft experiences that actually work for people. Along the way, I\'ve led cross-functional teams, facilitated design-thinking workshops, and developed service blueprints that connect user needs to business outcomes.Over the past few years, I have focused on AI-related strategy and experiences, recognizing its transformative potential for the future. I help teams explore where AI can deliver real value, from opportunity identification and ethical considerations to adoption strategies and future-state roadmaps. For me, AI isn\'t about shiny tools—it\'s about purpose, context, and designing experiences that remain human at their core.As Co-Founder and Chief Experience Officer of Radical Design Co, I\'ve been fortunate to build a practice that reflects these values. But my personal mission has always been the same:→ To connect the dots.→ To turn ambiguity into clarity.→ To help organizations design futures that are both visionary and practical.If you\'re curious about how design and AI can work together to create meaningful impact, that\'s the space where I do my best work-//Focus Areas//AI Strategy & Integration, Service Design, Experience Strategy, Digital Transformation, Human-Centered Systems Design, Omnichannel Experience Design, Customer Experience (CX), Employee Experience (EX), eCommerce Strategy, Business Analysis, Information Architecture, Platform-Specific Design Strategy (Salesforce, Adobe Experience Manager, Headless CMS)//Industry Exposure//Healthcare & Life Sciences, Utilities & Energy, Retail & Commerce (Physical + Digital), Financial Services, Logistics & Freight, Food & Beverage, Consumer Goods, Entertainment, Non-Profit//Artifact Experience//Service Blueprints, User Journeys, AI Integration Roadmaps, Agentic Workflow Service Design, Custom Copilot Studio Agents, AI-Enhanced Experience Prototypes, Experience Visioning, Proof of Concept Prototyping, Design Systems, Stakeholder Workshop Facilitation, Research & Insights Synthesis, Usability Testing, Future-State Experience Maps

Experience

1. Chief Experience Officer

   Radical Design Co

   Jan 2020 — Present · Atlanta, GA, US

   Radical Design Co. is a Mission Driven Design and innovation company specializing in Design Strategies, Products & Services.

Education

• Indiana University Bloomington

  Masters, Informatics - HCI/d (Human Computer Interaction & Design)

  2010 — 2012

• Indiana University Bloomington

  BA, Telecommunications

  2005 — 2009

Skills

• Experience Design
• Interaction Design
• Product Design
• Wireframes
• Design Strategy
• User Experience Design
• Persona
• Human Computer Interaction
• Mobile Applications
• User Experience
• Content Management
• Ethnography
• User-Centered Design
• User Scenarios
• Rapid Prototyping
• Web Design
• Wire Framing
• Information Architecture
• User Interface Design
• Visual Design
• Usability
• Heuristic Evaluation
• User Research
• Axure
• Usability Testing
• Usability Engineering
• Service Design
• Card Sorting
• Contextual Inquiry
• Paper Prototyping