Rebecca Darbyshire
Head of Marketing & Communications @Swagelok Central Uk
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WORK HISTORY
Head of Marketing & Communications @Swagelok Central Uk
EDUCATION
Coombshead College
A Levels, Business & Economics, Art & Design
Southampton Solent University
BA (Hons), Marketing
SKILLS
ABOUT REBECCA DARBYSHIRE
Profile:A digital marketing professional with over 15 years’ experience delivering large scale local and global digital migration projects, showcases expertise in leading and developing digital operations across all aspects of digital marketing. Draws on the ability to troubleshoot complex digital challenges across B2B, B2B2C, B2B2E and Direct to Consumer channels. Builds effective digital marketing strategies against commercial and marketing targets. Strong, diverse digital leader who has a strong work ethic, is team spirited, self-motivated, resourceful, reliable, honest and continues to driver further self knowledge and expertise wishing the digital space.Technical Skills:Adobe Creative Cloud: Photoshop, InDesign | Data Insights: Google Analytics, Matomo Analytics, Google Tag Manager | CRM & Databases: Salesforce, MS Dynamics | CMS: Sitecore, Magento, DNN, Umbraco, Wordpress, HTML, CSS | Email Marketing: Eloqua, DotDigital, Salesforce Marketing Cloud | Microsoft 365: Excel, Word, PowerPoint, Visio, Planner, ProjectAreas of expertise: Digital CMS migrations, Digital CRM integrations, Website development & Optimisation, Marketing automation, Digital demand generation, SEO, CRO, UX, CX, Digital Paid Media, Digital Campaign strategies, Digital customer journey mapping, E2E digital performance reporting, Digital tracking strategies, Digital tools integrations, Digital website personalisation/dynamic content, Digital API setup & integration, KPIs and business objectives, Sprint planning, Digital Business Continuity
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