Rachel Carter

About Rachel Carter

I\'ve been working in the e-commerce world for going on 13 years. Content creation and…

Experience

1. Senior Marketing Manager

   Grounds & Hounds Coffee Co

   Jun 2021 — Present

   Manage website (desktop, tablet, mobile) on a day-to-day basis, including measurement of performance, development and execution of new initiatives, and reporting of results -Manage online merchandising of products, including product display on virtual shelf, creation of product bundles, and upselling/cross-selling of products -Manage and optimize the presentation of content on the website -Partner with Paid Media team and SEO agency to analyze traffic flow to the website and create an optimized customer experience based on traffic source (e.g, custom landing pages)-Analyze conversion, heatmaps, and Google Analytics data on a continuous basis to identify conversion obstacles and define and execute initiatives to remove them -Create and execute email marketing plans, including increasing email capture rates and maximizing conversion potential from automated email flows (e.g, welcome series, abandoned cart)-Partner with Marketing and Creative teams to ensure overall brand and communication strategy for the company is translated online and optimized for conversion -Work with content team to identify ways to leverage our blog “The Digest” for SEO, customer acquisition, and sales conversion -Develop hypotheses for continuous multivariate testing, design and execute tests, and develop implementation recommendations based on test results -Identify new industry-leading apps, features, and functionalities to enhance customer experience on our website and drive conversion and basket size -Act as the project manager for all ecommerce initiatives and lead cross-functional team across web development, creative, and marketing to implement -Manage Affiliates partners and develop new initiatives and promotions to drive Affiliates sales -Stay current with the latest ecommerce trends and technology through industry research

Skills

• Environmental Portraiture
• Wedding Photojournalism
• Black & White
• Portraits
• Commercial Photography
• Event Photography
• Portrait Photography
• Fashion Photography
• Lifestyle Photography
• Weddings
• On Location
• Image Editing
• Wedding Photography
• Adobe Creative Suite
• Lighting
• Logo Design
• Social Media Marketing
• Social Media
• Web Design
• Graphic Design
• Fine Art Photography
• Photojournalism
• Adobe Photoshop
• Art Direction
• Editorial Photography
• Image Manipulation
• Photos
• Photo Shoots
• Advertising
• Digital Photography
• Page Layout
• Headshots
• Studio Photography
• Graphics
• Art
• Studio Lighting
• Photography