Rob Lawrence
Director of Ad Product | Program Management | Ad Tech | Revenue Strategy | Director of Product Management | Director of Product Operations | Director of Growth |
- Role
- Ad Product at PlayOn Sports
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Rob Lawrence
I\'m a passionate and data-driven product management and digital media leader. Over the years, I\'ve developed a deep expertise in digital advertising, revenue strategy, and product development thanks to my time working across high-profile sports platforms. I\'m know for translating business goals into scalable ad products, optimizing cross-platform monetization, and enhancing operational efficiency in complex stakeholder environments. I\'ve got lots of reps building alignment across product, sales, and technical teams to drive international expansion, streamline sponsorship execution, and support multi-million-dollar revenue streams. Let\'s talk!
Experience
Ad Product
Dec 2025 — Present
Lead the Ad Product functions in collaboration with MaxPreps, GoFan, and NFHS Network brands. • Represent ad product and technology needs to support sales teams in critical sponsorship initiatives. • Drive go-to-market strategies for direct-sold initiatives, enhancing overall advertising effectiveness.
Education
The University of Georgia
Bachelor of Science, Natural Resources
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