Rebecca S. Kuchar
Insights + Innovation Expert with Global Experience
- Role
- Advisory Board Member at Worc Workforce & Organizational Research Center
- Location
- Lake Forest, IL, US
- LinkedIn followers
- 500 followers
About Rebecca S. Kuchar
Global marketing and human-centered design research professional, orchestrating all manner of custom primary qualitative and quantitative studies from project design to final implications, recommendations and workshop facilitation (B2C + B2B). Diverse insights and innovation experience across the Americas, EMEA and the Asia-Pacific region. Clients have included Adobe, Allstate, Baird Private Wealth Management, BBVA/Bancomer, Citi, Cotality/CoreLogic, Estee Lauder, Evernorth/Inside Rx, Ford Foundation, Frito-Lay, GE, Georgia-Pacific, Google, Hormel, IBM, Instagram, Intel, International Fund for Agricultural Development, Mary Kay, McCain Foods, Merck, Merisant, Midea, NetApp, Novartis, PayPal, Safeway, SC Johnson, Tetra Pak, UI Health, the U.S. Census Bureau, Wholly Guacamole and Wrigley. Bachelor’s degree from Stanford University and MBA from Northwestern University’s Kellogg School of Management. Formally trained moderator. Extensive background in marketing, communications, advertising, branding, client relationship management and design thinking.
Experience
Advisory Board Member
Worc Workforce & Organizational Research Center
Oct 2021 — Present · Chicago, IL, US
Education
Northwestern University - Kellogg School of Management
MBA
2001 — 2002
Stanford University
Bachelor of Arts - BA, English
1983 — 1987
Skills
- Consumer Insight
- Product Innovation
- Consumer Behaviour
- Consumer Behavior
- Marketing
- Product Development
- B2b Marketing
- Qualitative Research
- Quantitative Research
- Marketing Research
- Management
- Focus Groups
- Strategic Thinking
- Questionnaire Design
- B2b
- Analytics
- Competitive Analysis
- Start-Ups
- Market Intelligence
- Creative Direction
- Online Research
- Survey Research
- Advertising Research
- Global Marketing
- Business Insights
- Competitive Intelligence
- Marketing Strategy
- Shopper Marketing
- Ethnography
- Leadership
- International Research
- Primary Research
- Innovation
- Positioning
- Research Design
- Marketing Communications
- Brand Architecture
- Integrated Marketing
- Customer Insight
- Business-to-Business (B2b)
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