Richard Pidgeon
Regional Vm Manager @Primark
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WORK HISTORY
Regional Vm Manager @Primark
London & South East, GB
Ambassador for the importance of VM to the business and working alongside RVM/ CVM colleagues to define, cascade and grow the Visual Merchandising strategy for the brand. Driving strong visual proposition through 62 stores through a combination of store visits, training & coaching, management mentorship and developing and sharing examples of best practice and inspiration. Delivering high commercial acumen as well as visual and retail standards to ensure vm function is working collaboratively with other functions to maximise sales and identify ways to increase profitability. Liaising with key brand functions and business partners to influence brand strategies on new business areas such as lifestyle, concessions, and new equipment. Planning and execution of new stores and refits from initial scoping stages through to onsite implementation. Managing and budgeting for VM enhancements in top 2 Flagship stores in the UK. Building a solid and collaborative partnership with Area Managers, DOS and key stakeholders to ensure consistency in messaging from a Regional leadership team.
EDUCATION
The University of Lincoln
BA (Hons) Media Production, Video Production, New Media Editing
ABOUT RICHARD PIDGEON
I have always had a curious mind, especially when it comes to the hidden meaning and subtext of images and peoples actions (Yes- I am that person that will watch the Directors commentaries on films, or behind the scenes videos to find the deeper meanings to the artistic choices they made)I apply that curiosity to my work within Visual Merchandising, where I have enjoyed over 15 successful years within the fashion retail world. From decoding and adapting visual strategies to creating new guidelines that help businesses grow their sales, grow their brands, and express their identity, I am a detailed orientated problem solver that loves nothing more than transforming stores to highly engaging and exciting shopping environments.I have extensive experience implementing merchandising strategies in the UK and US markets. I have been responsible for the strategic planning and execution of merchandising, researching competitors and implementing competitive business intelligence, creating instructional design and providing training, as well as client relations and product launches. I have trained teams on brand principles, identity, and history across the US in both Topshop and Nordstrom and have fostered development and training strategies to develop talented merchandisers and managers. I monitor gaps in procedural knowledge and create processes and training guidelines that adhere to the brand identity and mission. My training materials have been distributed to over 100 retail stores in the global marketplace and some of my training materials are now being used for visual merchandising courses taught at Glasgow University. I support the brand by staying current on trends in the fashion and retail markets. I utilize online content, social networks and media to research current trends so that I can effectively drive products to target audiences in a retail environment. I was part of a team that developed a plan to integrate the Topshop brand with Nordstrom in a national big box retail environment in the Midwest and Northeastern US. I have been involved with the launch of approximately 150 stores and led the launch of the brand within over 50 Nordstrom stores, gaining buy in from key stakeholders both from Topshop corporate and Nordstrom on the client side. Above all, I am a creative problem solver who is accomplished in transforming market research and data analysis into compelling product journeys for retail customers that ensure sales results. I hold a B.A. in Media Production and graduated with honors from the University of Lincoln in the United Kingdom.
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