Rachel Lamarco

About Rachel Lamarco

I\'m an experienced digital marketing professional with a proven track record of nine years, excelling in execution, strategy development, team leadership, and project management.My passion lies in putting the customer first and crafting thoughtful campaigns that deliver impactful results. I\'m all about measuring the right data to ensure hard work drives meaningful outcomes.In this ever-evolving industry, I\'m passionate about to staying up-to-date on the latest technology and trends. But above all, I believe in providing an authentic and engaging experience for end-users and connecting the right brands to their ideal consumers.Let\'s connect and explore the exciting possibilities of digital marketing together!

Experience

1. Senior Account Manager

   Godfrey

   Oct 2023 — Present

   Strategic and client-focused account leader overseeing complex, integrated B2B marketing programs for industrial and manufacturing clients. Adept at managing high-revenue accounts and aligning marketing solutions with client business goals while serving as a trusted partner to clients and as a central liaison between cross-functional internal teams to drive marketing strategy, campaign execution, and business results.• Manage and grow a portfolio of B2B client accounts, ensuring profitability and long-term client satisfaction.• Develop integrated marketing strategies aligned with client business objectives, including brand positioning, lead generation, and content marketing.• Lead cross-functional teams to deliver multi-channel campaigns across digital, PR, content, web, and creative disciplines.• Oversee end-to-end project management, including scoping, budgeting, scheduling, and execution.• Present strategies, campaign plans, and performance results to senior-level client stakeholders; effectively communicate complex marketing concepts.

Education

• University of Amsterdam

  Business/Managerial Economics

  2013 — 2013

• University of Pittsburgh Joseph M. Katz Graduate School of Business

  Master of Business Administration (M.B.A.), Global Management; Tech, Innovation & Entrepreneurship

  2015 — 2018

• University of Pittsburgh

  Bachelor's Degree, BA in Business & Economics

  2010 — 2014

Skills

• Small Business Marketing
• Business Development
• Mailchimp
• Hootsuite
• Social Media
• Public Speaking
• Research
• Marketing Strategy
• Economics
• Event Planning
• Registration
• Wordpress
• Time Management
• Marketing
• Microsoft Word
• Market Research
• Leadership
• Adobe Creative Suite
• Customer Service
• Data Analysis
• Event Photography
• Office Administration
• Facebook
• Business Analytics
• Microsoft Office
• Google Analytics
• Financial Analysis
• Powerpoint
• Microsoft Excel