Rupal Karpe

Technical Principal Product Manager @Azelis

Runcorn, GB

Manage key Principal relationships to align commercial strategy with product portfolio goals, ensuring mutual growth across the pesticides, fertilisers, and biostimulants markets.Lead regular business reviews and negotiate pricing to optimise value for both Azelis and suppliers.Act as a strategic link between Sales, Principals, and customers—resolving product quality issues through RCA, coordinating urgent logistics with supply chain teams, and supporting regulatory submissions.Deliver training and technical presentations to internal sales teams and external customers, introducing new products and strengthening commercial adoption.Support formulation development by handling sample requests from Principals to customers and ensuring all interactions are recorded and tracked to assist in ongoing technical support.Partner with Stock Planners to monitor inventory and forecast demand, supporting product availability and timely delivery.Collaborate with CRM and process improvement teams to enhance data quality and streamline reporting in Dynamics 365.Plan and execute marketing initiatives—contributing written content to the Agricultural portal, developing product brochures, and supporting promotional campaigns.Qualify and onboard leads into the customer portal, ensuring smooth digital engagement and content access.Conduct customer mapping and market analysis to inform strategic decisions and identify new business opportunities.