Ron Yeager
Strategic Marketing Operations Leader
- Role
- Director, Marketing Strategy and Operations at Instructure
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Ron Yeager
Senior marketing operations leader with expertise in revenue-driven B2B / B2B2C strategies. Proven ability to align marketing, sales, and technology to accelerate pipeline performance, drive process efficiency, with a focus on ROI. Expansive background includes implementing data-driven frameworks such as ABM, multi-touch attribution, and advanced MarTech systems to maximize business results. Demonstrated success building and managing high-performing global teams, managing complex budgets, and delivering innovative solutions in dynamic, fast-paced environments.Specialties/Skills- Marketing Operations- Marketing Automation- Account Based Marketing (ABM / ABX)- Demand Generation- Lead Nurturing & Email Marketing- Budget Optimization & Management- B2B + B2B2C Marketing- MarTech Stack Strategy & Management- Pipeline and Funnel Optimization- Strategic OKR & KPI Planning- Global Team Leadership- Customer Lifecycle Marketing- Data-Driven Insights & Reporting- Multi-Touch Attribution Analytics
Experience
Director, Marketing Strategy and Operations
Apr 2025 — Present
Education
Washington State University
Bachelors, Business Administration: Management Information Systems
City University of Seattle
MBA, Global Marketing Management
Skills
- Thought Leadership
- Online Advertising
- Sharepoint
- Leadership
- Inbound Marketing
- Salesforce.com
- Affiliate Marketing
- Outbound Marketing
- Google Analytics
- Demand Generation
- Strategic Planning
- Marketing Management
- Email Marketing
- Social Media
- Customer Relationship Management (Crm)
- Lead Generation
- Analytics
- Marketo
- Digital Marketing
- Relationship Marketing
- Marketing Automation
- Brand Management
- Content Strategy
- Marketing Strategy
- Multi-Channel Marketing
- SEO
- Product Marketing
- Partner Marketing
- Social Networking
- Social Media Marketing
- Marketing
- Strategic Partnerships
- Go-to-Market Strategy
- Online Marketing
- Content Development
- Marketing Communications
- Strategy
- Content Management
- B2b Marketing
- Direct Marketing
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