Rajveer S.

About Rajveer S.

I’m a revenue-focused Digital Marketing Manager & Performance Growth Leader with 11+ years of experience scaling paid media and driving measurable business outcomes across Google Ads, Meta Ads, and app-based platforms.Over the years, I’ve managed ₹30Cr+ in cumulative ad spend, consistently improving ROAS (3.5× → 4.2×) and reducing CPA / CPI by up to 35% across eCommerce, SaaS, app subscriptions, and premium luxury brands. My work sits at the intersection of performance marketing, analytics, and business decision-making.A key strength I bring is data-driven execution. I build and own MIS and reporting frameworks that connect marketing → sales → finance, enabling leadership teams to make faster, more confident decisions using real-time performance insights, forecasting, and Plan vs Actual analysis.I’m also an early adopter of AI in marketing operations. I actively use Generative AI for creative automation, testing, and video production, helping teams reduce creative costs by 40–60% while accelerating go-to-market speed and experimentation velocity.I thrive in roles where growth, accountability, and impact matter—working closely with founders, product teams, and sales leadership to scale sustainably rather than chase vanity metrics. Core strengths: Performance Marketing, Growth Strategy, ROAS & CPA Optimization, GA4 & Analytics, MIS & Reporting, AI-driven Marketing Automation Industries: SaaS, App-based Products, eCommerce, D2C, Premium & Luxury Brands Open to: Digital Marketing Manager, Performance Marketing Lead, Growth Manager (India & Remote)Let’s connect if you’re looking for someone who treats marketing spend like business capital, not just ad budgets.

Experience

1. Digital Marketing Manager

   Xgenplus Secure & Intelligent Email Solution For All

   Feb 2025 — Present · Jaipur, IN

   Managing and optimizing multi-channel paid campaigns across Google Ads (Search, Shopping, Video, App) and Meta Ads (Facebook & Instagram).Owning budget planning, allocation, and scaling decisions, ensuring consistent performance against ROAS and CPA targets.Driving AI-powered creative automation, increasing creative testing velocity while reducing production cost and turnaround time.Designing and maintaining MIS and performance reporting frameworks, integrating marketing, sales, and finance data for leadership visibility.Conducting deep performance analysis using GA4, cohort analysis, and funnel metrics to guide optimization and forecasting.Collaborating with cross-functional teams to improve conversion rates, lead quality, and revenue impact.Ensuring tracking accuracy, attribution clarity, and continuous optimization across the funnel.

Education

• Arya College of Engineering

  Bachelor of Technology (B.Tech.), Electronics and Communications Engineering

  2011 — 2015

• Bikaner Technical University (BTU)

  Master of Business Administration - MBA, Business Analyst and Finance Management