Bob Faricy
- Role
- Director, Client Strategy at Empowerlocal
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
Experience
Director, Client Strategy
Sep 2020 — Present
Lead the strategy and implementation of local campaigns for national brands, including planning, content creation and placement across email, content, social media, display, and more. Work directly with local publishers to package advertising solutions and execute campaigns as well as help recruit to the network. Help adapt CPM-based publisher models to performance-based campaigns that focus on CTRs, CAC, CPC, etc.
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