Ryan Draude

About Ryan Draude

Loyalty strategy, digital/omnichannel marketing and partnerships-focused executive and…

Experience

1. Director - Loyalty, Csm and Digital

   Giant Food

   Sep 2019 — Present

   Lead three pillars of omnichannel marketing strategy supporting over 160 stores and nearly 5 million carded members, driving 80% of revenue ($4.2B annual) via lifetime relationships in hyper-competitive grocery market: o Loyalty: introduced Giant’s largest rewards overhaul in nearly two decades with 2020 launch of Giant Flexible Rewards™, a pioneering retail program that closed the loop on in-store and digital rewards; over 50% of program’s portfolio has voluntarily migrated to new platform in under one year. Program has placed in highest threshold of national rankings, via Newsweek’s Best Rewards Programs in ’21 (#18) and ’22 (#10) and ’23 (#8); and named Best in Class top grocery loyalty program by Loyalty360 in ‘23. CRM: plan and execute brand’s omnichannel communication platform, including mailer, email and digital/social placement calendars, with nearly 1 billion personalized buy offers based on predictive and known purchasing behavior generating $230M in 2021. o Digital: architect of Giant’s content strategy for marketing and monetized placements under a platform of Brand evangelism, digital product growth (Pickup and Delivery) and vendor-purchased placements; led Giant’s eCommerce platform migration Summer ’20; successfully spun off local vendor retail strategy estimated to generate incremental $2M in ‘21; launched Ahold USA’s first marketplace program (Ship2Me™) with over 100K immediate product options Nov ’21.

Education

• Marymount University

  BA, International Business

• Georgetown University McDonough School of Business

  MBA, Marketing

Skills

• Loyalty Marketing
• E-Commerce
• Customer Acquisition
• Brand Management
• Product Development
• Interactive Marketing
• Strategic Partnerships
• Marketing
• Brand Architecture
• Marketing Strategy
• Digital Strategy
• Multi-Channel Marketing
• Online Marketing
• Strategic Planning
• Sales
• Loyalty Programs
• Crm
• Social Media
• Direct Marketing
• Email Marketing
• Management
• Digital Marketing
• Marketing Communications
• Segmentation
• Analytics
• Analysis
• Strategy
• Brand Innovation
• Competitive Analysis
• Online Advertising
• Customer Insight
• Mobile Marketing
• Market Research
• Customer Relationship Management (Crm)
• Leadership
• Marketing Management
• Business Development
• Integrated Marketing