Rj Tolson

About Rj Tolson

CMO-level executive with over eight years of quantifiable achievement and experience. Direct company management and brand development, achieving desired levels of growth. Combines expert visionary, strategic, and tactical marketing expertise with strong qualifications in all areas of accounting that produce bottom-line results and financial strength. Instrumental in achieving significant cost reductions and revenue/profit improvements through reengineering, team building, and leadership expertise. Experienced national and international business professional, with at least minimum proficiency in six languages and detailed knowledge of numerous cultures. Seven years of diversified leadership in marketing, writing, law, risk management, public relations, and organizational administration in the highly competitive environments of corporate counsel and innovative solutions. Demonstrated record of success to increase operating efficiency, enhance performance and establish strong client relationships. Leadership abilities have been utilized by numerous professional and community organizations. Internationally recognized brand as an award-winning author and online figure. Has appeared on television and radio both nationally and internationally. Featured on a variety of business and literary panels as well as a key note speaker. Travelled internationally on tour to promote business and literacy, reaching tens of thousands of people. Illustrating hands on brand management in a variety of industries, media ready skills to address audiences directly, and strong experience with the politics of relationships.

Experience

1. Chief Operating Officer

   Coach Labs Duotrac

   Feb 2019 — Present · Los Angeles, CA, US

   Work with the CEO to set the marketing vision for the company - what our brand stands for, and how best to communicate that with the world while serving as a key liaison to the Board of Directors, with oversight of the Executive and Nominating Committees.\\\\n\\\\n• Revive the company from a PR crisis, afterwhich directing the sales leadership in implementing and executing a robust demand generation and lead nurturing engine, resulting in qualified leads and opportunities that translate to top-line revenue growth with a 24% percent sales quarter increase and 30% customer service positive reviewal rate increase.\\\\n\\\\n• Create the go-to-market launch of new products (Geni1, Geni2) from conceptualization, to full scale product manufacturing in China and the US, to guiding the product management team with market research, UI / UX app development, competitive analysis and customer insights through diversifying revenue streams and creating the infrastructure to support such transformation.\\\\n\\\\n• Act as “Chief of Staff”, leading the Executive Leadership Team, engendering alignment, collaboration, trust, and results while leveraging proven leadership skills and highly developed interpersonal skills to lead and manage a diverse and global team of 50+ marketing and creative professionals in the US and China offices.\\\\n\\\\n• Aided in obtaining 10 million in next round funding, developing the annual budget management process, in partnership with the VP, Finance, to ensure fiscal decisions support the organization’s transformation. Oversee scenario planning and financial analysis to drive decision making.\\\\n\\\\n• Updated Human Resources to administer personnel policies and standards, benefits renewal contracts, salary administration, and best practices in a union and non-union work environment nationally and in China. Oversee the performance management system and strategy.\\\\n\\\\n

Education

• Whittier College

  Bachelor of Arts (BA), Political Science and Government

  2011 — 2015