Rj Bibby

About Rj Bibby

Executive VP GM, Global Alliances | 28+ Years of Enterprise Transformation & Market Expansion. I am a seasoned global executive with 26+ years of leadership experience across industry‑defining organizations including SoftServe, Amazon Web Services, NetApp, Fujitsu, Accenture, and SAP. My career has been built on driving enterprise‑wide digital transformation, shaping high‑impact alliances, and accelerating innovation at scale through cloud, data, and generative AI. I specialize in aligning technology, strategy, and business outcomes to deliver measurable value for Fortune 500 clients and global partners across diverse industries and geographies. I’ve driven $1B+ partner portfolios, launched multimillion‑dollar solutions, C-Suite engagement, cross-industry digital transformation, and led global GTM programs across global markets. I believe in the power of partnerships to transform industries. My mission is to help enterprises move faster, scale smarter, and innovate confidently using cloud, data, AI, and global alliance ecosystems.Passionate supporter of social causes: Ernie Els Autism Foundation, Humane Society of America, No Kid Hungry.

Experience

1. Vice President General Manager of the Aws Amazon Global Alliance

   SoftServe

   Sep 2025 — Present

   I will lead our AWS/Amazon partnership strategy—focusing on go-to-market alignment, strengthening executive relationships, and creating new opportunities for collaboration between SoftServe’s solutions and the AWS ecosystem.SoftServe’s Mission is to enable talented people to change the world. As we carry out that mission, SoftServe’s core values: Trust, Teamwork, Growth, Innovation, Willingness to help, exceed expectations should always be top of mind.As a Premier Tier Services Partner, SoftServe is an exceptional cloud guide that vastly decreases the time to cloud value while ensuring your cloud projects are deployed within AWS Well-Architected best practices.AWS – Amazon Premier Consulting Partner | SoftServe Tri‑Partner Innovation with NVIDIA focused on Physical AI, Human‑to‑Machine interaction, Digital Twins, Omniverse, and cross‑industry connectivity for the EMEA and NAMER regions.Reduce time-to-market for new features and app updates, improve SLA, and decrease RTO and RPO.Enhance availability and scalability approaches based on AWS services to ‘scale up’ and ‘scale out’.Ensure integrity and confidentiality of data, with end-to-end privacy and security in the delivered solution.Improve the current infrastructure and solution in the most cost-efficient method.SoftServe adheres to the pillars of the AWS Well-Architected Framework and is authorized to deliver Well-Architect reviews to ensure optimal efficiency within customer workloads.

Education

• Franklin Pierce University

  English, Political Science, Sociology & Spanish

  1988 — 1992

Skills

• Sap
• Demand Generation
• Account Management
• Managed Services
• Business Process
• Integration
• Channel Management
• Business Alliances
• Go-to-Market Strategy
• Business Strategy
• Mobile Devices
• IT Strategy
• Program Management
• Alliances
• Telecommunications
• Channel Partners
• Data Center
• Software as a Service (Saas)
• Business Development
• Mobile
• Management
• Management Consulting
• Strategy
• Vendor Management
• Strategy Development
• Erp
• Sales
• Strategic Partnerships
• Consulting
• Enterprise Software
• Cloud Computing
• Sales Enablement
• Solution Selling
• Channel
• Outsourcing
• Professional Services
• Product Marketing
• Marketing
• New Business Development
• Saas