Rizu Bajaj
Brand Marketing Leader | 14 Years of Experience in Automotive & Consumer Goods | Senior Brand Manager & Category Head at Citroën India | Expert in Product Launches, Brand Strategy & Integrated Campaigns
- Role
- Senior Brand Marketing Manager at Stellantis
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Rizu Bajaj
I build brands that people remember and funnels that convert. Over 15 years, I\'ve…
Experience
Senior Brand Marketing Manager
Sep 2023 — Present · Gurugram, IN
Senior Brand Manager & Category Head at Citroën India, leading brand strategy and marketing initiatives for key vehicle segments, including SUVs and hatchbacks. Spearheaded the successful launch of Citroën Basalt, leveraging integrated campaigns across digital, print, and retail channels.Key responsibilities include developing long-term brand positioning, driving customer-centric communication, managing product life cycles, and executing tactical promotions during major festivals like Navratri and Diwali. I collaborate closely with cross-functional teams, dealerships, and creative agencies to align brand objectives with business goals, ensuring high-impact and data-driven marketing solutions that drive footfall and sales.
Education
MITSOM | MIT School of Management
Bachelor of Business Administration - BBA, Marketing
2006 — 2009
IIPM, New Delhi
Master of Business Administration (MBA), Marketing
2009 — 2011
Skills
- Vendor Management
- Leadership
- Market Research
- Integrated Marketing
- Public Relations
- Internal Communications
- Below the Line Advertising
- Market Planning
- Competitive Analysis
- Marketing Communications
- Media Planning
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing
- Digital Marketing
- Marketing Management
- Social Media
- Budgets
- Services Marketing
- Management
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