Riza K.
Senior Ux Researcher @ACV Auctions
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WORK HISTORY
Senior Ux Researcher @ACV Auctions
Toronto, ON, CA
Leads end-to-end UX research for the dealer sell-side, conducting discovery research, usability testing, and competitive analysis - delivering ~12 usability reports and two competitive research reports annually- Collaborates with Product Owners, Designers, and Data Engineers to integrate qualitative insights with quantitative data, shaping product strategy- Revises the UX Research roadmap quarterly, aligning with six Product Owners and the Director of Design and Research- Advocates for research insights through compelling storytelling, driving product improvements and cross-functional alignment- Established and optimized UX Research Operations (UXR OPS), streamlining research intake, templates, cohort creation, and the UXR playbook. Led procurement for research tools (UserZoom, Condens)- Conducted an end-to-end competitive analysis, identifying gaps and opportunities that influenced leadership’s vision and product strategy- Led product discovery and usability research for a new sales channel in 2024, driving adoption and engagement.
EDUCATION
Istituto Italiano di Cultura di Istanbul
Course
Westbourne Academy
Certificate
University of Toronto
Continuing Education
Marmara University
Master's degree
BrainStation
Certificate
ABOUT RIZA K.
Shaping intuitive and impactful digital experiences, I bring a decade of expertise in UX research and product strategy across fintech, wealth management, self-directed trading, automotive marketplaces, and telecommunications. By blending qualitative insights with data-driven analysis, I help organizations refine product vision, boost adoption, and enhance usability. I\'ve led end-to-end research initiatives at ACV Auctions, Scotia Wealth/iTrade, RBC, and Turkcell, influencing roadmaps and building scalable research operations. Whether through discovery research, usability testing, competitive analysis, or global benchmarking, my focus remains the same—uncovering user needs, driving strategic decisions, and delivering seamless, high-value experiences.UX Research & Strategy, Human-Centered Design, Product Roadmap & Strategy, Research Operations & Scaling, Data-Driven Decision Making, Customer Experience Design
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