Riya Parikh

About Riya Parikh

Marketing Automation and MarTech leader with 8+ years of experience designing and delivering scalable marketing technology and campaign transformation programs across global B2B and B2C organizations.Currently working as a Management Consultant at Accenture, leading marketing automation initiatives across Salesforce Marketing Cloud and enterprise MarTech ecosystems. My work focuses on customer journey orchestration, campaign operations, lifecycle marketing strategy, and marketing analytics.Previously worked with Salesforce and eClerx delivering global marketing automation programs across platforms including Salesforce Marketing Cloud, Pardot, HubSpot, and Marketo.Key areas of expertise include:• Marketing Automation Strategy• Salesforce Marketing Cloud & Pardot• Global Campaign Operations• Customer Journey Orchestration• Lifecycle Marketing & Lead Nurturing• Martech Transformation• Marketing Analytics & Performance OptimizationI am passionate about helping organizations build scalable marketing automation frameworks and AI-driven marketing programs that drive measurable engagement, pipeline growth, and customer experience.

Experience

1. Marketing Automation Management Consultant

   Accenture

   Sep 2024 — Present · Mumbai, IN

   Delivered end-to-end implementations of Salesforce Marketing Cloud (SFMC) and Pardot, driving personalized and scalable marketing solutions- Acted as a trusted advisor to middle and senior management, providing strategic consulting on marketing automation, CRM integration, and channel optimization.Designed and managed complex multi-channel marketing campaigns, ensuring seamless integration across digital touchpoints- Utilized data-driven insights to optimize campaign performance, leveraging 1st, 2nd, and 3rd party data for segmentation and personalization- Certified in Salesforce Marketing Cloud/Pardot, ensuring adherence to best practices and delivering measurable business value- Proficient in managing digital campaigns for large, complex clients, with a focus on performance measurement and operations- Built strong relationships with stakeholders in global matrixed environments, successfully navigating client-facing roles with minimal supervision- Demonstrated excellent organizational skills by developing efficient processes that elevated team performance and drove results.

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Business Administration and Management, General

• Thakur College Of Engineering and Technology

  Bachelor of Engineering - BE, Information Technology

  2014 — 2018