Riya Digra
IIM JAMMU MBA 2025-2027 | Ex-MaterialPlus | Ex- Wipro |Passionate About Creativity, Analytics, and Growth
- Role
- Coordinator at Malhar - Cultural Committee, Iimj
- Location
- Jammu, IN
- LinkedIn followers
- 500 followers
About Riya Digra
Hi! I’m Riya Digra — an engineer turned digital marketer, passionate about blending creativity with strategy to build meaningful brand experiences.With a strong foundation in.NET and SQL from my time as a Project Engineer at Wipro, I pivoted into the dynamic world of marketing to pursue my interest in consumer behavior, digital storytelling, and data-driven campaigns. I’ve interned with companies like Material+ where I worked on website revamps, content marketing, SEO, and user experience optimization.Currently, I’m pursuing my MBA from IIM Jammu, where I’m honing my skills in business strategy, analytics, and marketing. Outside the classroom, I love creating makeup and lifestyle content on Instagram — a space where I get to explore my creative instincts and understand the digital ecosystem from a creator’s lens.
Experience
Coordinator
Malhar - Cultural Committee, Iimj
Aug 2025 — Present
Education
GCET JAMMU
Bachelor of Engineering, Electrical, Electronics and Communications Engineering
2017 — 2021
Indian Institute of Management Jammu
Master of Business Administration - MBA
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