Riya Bansal
Brand Solutions Manager @Socialpanga
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WORK HISTORY
Brand Solutions Manager @Socialpanga
Strategic Marketing Leadership:Elevated role to spearhead dynamic marketing campaigns, building on the foundation of addressing brand challenges and significantly enhancing brand visibility.Innovative Campaign Initiatives:Continued to drive success by initiating cutting-edge marketing campaigns, now inclusive of unconventional strategies such as Meme and Influencer Marketing for maximum impact.Trend Integration:Enhanced trend integration capabilities, staying at the forefront of market dynamics and seamlessly incorporating them into campaigns for sustained relevance and competitiveness.Holistic Planning and Execution:Expanded responsibilities to lead comprehensive planning and execution of both online and offline marketing requirements, conducting brainstorming sessions for creative ideation.Timely Project Delivery:Maintained a track record of ensuring timely delivery of marketing initiatives, upholding a high standard of quality and effectiveness, now overseeing a broader spectrum of projects.
EDUCATION
Xavier Institute Of Communications
Post Graduate Diploma, Advertising and Marketing Communication
Ram Lal Anand College
Bachelor's degree, English Language and Literature, General
Gitarattan Jindal Public School
Higher Education, Business/Commerce, General
Image Consulting Business Institute
Business Program in Image Consulting & Soft Skills Training
ABOUT RIYA BANSAL
With an excellent background as a Brand Solutions Manager, I\'ve leveraged my extensive experience to ensure consistency in creative campaigns, driving visible growth for my clients. Specializing in Six Sigma Green Belt, I adeptly overcome errors, fostering excellent relationships with both my team and clients. As a problem solver, my keen interest and excellent ability to communicate have played pivotal roles in visualizing and executing successful business strategies for brands. Noteworthy Achievements- Implemented meme marketing for one of my brands, yielding an impressive 19.5 million views- I led strategic email ideation, propelling a travel brand to the forefront of the industry. Our efforts resulted in winning the DMA Asia ECHO Awards 2023 with a groundbreaking 50% open rate, setting a new standard in email marketing. Beyond the Workspace: Driven by a results-oriented mindset and a keen eye for process optimization, I am currently pursuing a Green Belt certification in Six Sigma. This endeavor aligns with my goal to choose and optimize processes efficiently. In my University years, I also explored my passion for fashion through blogging. I\'m thrilled about exploring new opportunities that align with my expertise. Let\'s connect to discuss how I can contribute to your team\'s success. Feel free to reach out at r••••••••@gmail.com, looking forward to connecting and exploring potential collaborations!
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