Riya Sharma
Data Scientist @Blend
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WORK HISTORY
Data Scientist @Blend
Walmart :Led multiple high-impact analytics engagements with a major retail client, uncovering actionable insights across marketing, merchandising, and customer segmentation to inform strategic decisions.Delivered advanced modeling and causal inference analyses to evaluate campaign effectiveness, directly influencing holiday strategies, brand repositioning efforts, and marketing investments.Spearheaded a large-scale direct mail targeting project using uplift modeling and experimental design, driving precision targeting for over XX million customers while managing end-to-end execution and client communications.Contributed to internal innovation and tooling, including an AI-driven SQL code augmentation chatbot adopted in a successful contract win, as well as supporting thought leadership within the AI Center of Excellence.Fostered team culture and mentorship by guiding interns, onboarding team members, and organizing cultural engagement initiatives to strengthen collaboration and inclusion.
EDUCATION
Manipal University
Bachelor of Technology - BTech
University of Maryland - Robert H. Smith School of Business
Master of Science - MS
ABOUT RIYA SHARMA
Our lives are filled with stories - both the ones we live and the ones we hear.I have always been fascinated by the power of data to tell compelling stories. That\'s why I am pursuing graduate studies in Information Systems at the University of Maryland, College Park, where I am specializing in data analytics, data modeling, data mining, and project management. During my undergraduate studies, I had the opportunity to work as a Technical Intern and develop a Customer Data Hub, which showed me the vast potential of data silos and how they can be transformed into valuable insights. I am passionate about creating human-centric, data-driven products that sit at the intersection of technology, people, and business. I have experience working at Deloitte, where I learned how to lead tech teams and deliver complex technologies in a user-friendly way. I am excited to continue honing my business and technical skills in order to create even more effective solutions for people. In my free time, you can find me reading, sketching, writing, discussing international politics, or hearing stories from people. I am always eager to learn and grow, and I am excited for the opportunities that lie ahead.
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