Riya Nathe
Digital Experience | CRM | Customer Analytics | Marketing Analytics | Product Marketer | Growth Strategist
- Role
- Digital Marketing Coordinator at KFC US
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Riya Nathe
With a strong focus on data-driven digital marketing, I leverage analytics to guide strategic decisions and optimize campaign performance. My expertise includes understanding audience behavior, refining targeting, and measuring ROI using tools like Google Analytics, Tableau, and SQL. I am dedicated to extracting actionable insights to drive growth. Outside of work, I enjoy trekking, exercising, and experimenting with cooking.My Top 5 Strengths: Communication Adaptability Management Attention to detail Willingness to LearnEnthusiastic about connecting, collaborating, and making a positive impact. Let\'s Connect!
Experience
Digital Marketing Coordinator
Apr 2025 — Present · Dallas, TX, US
Lead CRM strategy for KFC U.S, developing personalized customer journeys across email, push, and in-app channels to drive engagement, retention, and revenue.• Oversee annual CRM calendar planning and manage end-to-end project execution for campaigns.• Collaborate with agency partners to ensure seamless campaign delivery and consistent brand messaging.• Partner cross-functionally to launch integrated campaigns aligned with broader marketing and business objectives.• Managed CRM partnerships during key tie-ups such as F1: The Movie promotions and Live Nation collaborations.• Utilize segmentation, automation, A/B testing, and analytics to optimize performance and maximize ROI.
Education
The University of Texas at Dallas
Master's degree, Marketing
MIT World Peace University
Bachelor of Business Administration - BBA, Finance | Entrepreneurial Development | General
2017 — 2020
The University of Texas at Dallas
Masters , Marketing
B.Y.K. Sinnar College of Commerce - India
Commerce, Business/Commerce, General
2015 — 2017
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