Riya Mini Varma
Head of Digital & E-Com Operations - Anna Kitex Group | Business & Digital Consultant for Traditional Brands | FMCG & B2C Market Expert
- Role
- Head of Digital Marketing and E-commerce Operations at Anna Kitex Group
- Location
- Kochi, KL, IN
- LinkedIn followers
- 500 followers
About Riya Mini Varma
I am currently leading digital and e-commerce operations at Anna Kitex Group, one of India\'s most reputable legacy business houses. From leading digital transformation in FMCG, apparel, interior, and business-to-consumer endeavors to creating powerful brand campaigns, I assist established companies in remaining visible, relevant, and growth-oriented in the current digital-first marketplace.Alongside my leadership role, I work as a freelance digital consultant, partnering with Indian and Middle Eastern businesses to:~ Develop performance-driven digital strategies~ Launch and expand D2C brands.~ Elevate branding, market visibility, & GTM planningWith 10+ years of experience, I specialized in:* Branding & sales increase for legacy B2C businesses* Digital positioning in the Middle East market* Platform strategies (Meta, Google, Amazon, Flipkart, etc.)* 50%+ growth in annual online sales turnover within 1 year of digital efforts for the well-known Indian brandAt present, I am establishing the groundwork for my own strategy consulting business, which focuses on expansion for both regional and legacy brands.If you are a founder, or brand owner preparing to grow your business responsibly without losing your roots, let\'s get in touch.
Experience
Head of Digital Marketing and E-commerce Operations
Jun 2023 — Present
Education
Calicut University, Thenhipalem, Malapuram
Masters, MBA
Skills
- Google Adwords
- Lead Generation
- Heatmap Tool
- Sem
- Social Media Marketing
- SEO
- Google Adwords Professional
- Linkedin Advertising
- Website Promotion
- Feature Articles
- Youtube
- Google Analytics
- Twitter Marketing
- Facebook Marketing
- Keyword Planner
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