Riya Mathur
Senior Brand Manager @ P&G | FMCG Brand Strategy, Innovation & Digital Growth | Scaling Consumer Brands
- Role
- Senior Brand Manager - Pantene & Beauty Digital Talkability at Procter & Gamble
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Riya Mathur
I lead brand strategy and portfolio growth within FMCG, managing a $230MM Haircare business and driving $70MM+ revenue initiatives across Head & Shoulders, Pantene and category growth.I own end-to-end innovation, franchise expansion and integrated go-to-market strategy, including shaping the digital and social architecture for the Haircare portfolio, covering Instagram strategy and our digital ecosystem design.My work sits at the intersection of category leadership, commercial rigor and consumer insight, translating structural demand spaces into scalable brand advantage. I partner across R&D, Sales, Supply and Media to deliver measurable business and market share impact.Interested in expanding brands while combining portfolio strategy, innovation and structural category growth.
Experience
Senior Brand Manager - Pantene & Beauty Digital Talkability
Oct 2025 — Present
Leading brand-building legacy for Pantene\'s $25M brand in IndiaCrafting winning social strategy for digital media across beauty, e-communities & DCom
Education
Delhi Public School - R. K. Puram
High School Diploma
Shri Ram College of Commerce
BA Hons.
Delhi Public School - Bopal, Ahmedabad
Perfect 10
ESSEC - Paris/France
Master of Business Administration - MBA
Indian Institute of Management, Lucknow
Master of Business Administration - MBA
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