Riya Patel

About Riya Patel

I\'m a hospitality marketing professional with a focus on creating compelling digital strategies and content that drive engagement. With experience across multiple facets of marketing - including social media management, website and SEO, paid advertising, photography, and graphic design - I take pride in executing campaigns from start to finish. Each campaign I work on is an opportunity to craft something impactful. I love capturing powerful images that influence and inspire - creating visuals that resonate with audiences, driving them toward action while leaving a lasting impression. But a campaign is more than just visuals; the fusion of creativity and data is incredibly important - envisioning how a campaign should unfold, from its concept to execution, ensuring every element aligns to tell a story, and continuously refining it based on real-time performance. Ultimately, my goal throughout the campaign is to enhance the customer experience and foster lasting connections. As I continue to grow and learn in the marketing world, I\'m excited to embrace new challenges, collaborate with cross-functional teams, and contribute to impactful campaigns that keep people remembering. I hope to continue leading with creativity and imagination, shaping campaigns that guide my audience through a journey and create meaningful experiences along the way.

Experience

1. Corporate Marketing Manager

   Vinayaka Hospitality

   Mar 2026 — Present · Schaumburg, IL, US

   Lead digital strategy and online presence for 12 hotel properties and the corporate brand, overseeing social media, website management, and third-party listings. My role includes developing and executing content calendars, maintaining brand standards across platforms, and supporting property-level marketing initiatives. I produce original content, including photography and marketing collateral, to support promotions and internal initiatives. I also manage paid advertising campaigns across Meta, Google, and metasearch platforms and track performance across social, paid media, and web traffic to deliver biweekly and monthly reports that inform marketing strategy. Additionally, I develop SOPs and data management frameworks to streamline workflow efficiency and improve cross-team collaboration.

Education

• Barrington High School

  High School Diploma

  2015 — 2019

• Penn State University

  Bachelor's degree

  2019 — 2023

• Harper College

  Dual Enrollment Course

  2018 — 2019