Riya Gupta
Category & Brand Management at Nykaa | E-commerce | Ex-Ensemble
- Role
- Category & Brand Management Executive at Nykaa
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Riya Gupta
E-commerce and digital-first brand building enthusiast with 4+ years of experience across…
Experience
Category & Brand Management Executive
Nov 2023 — Present · Maharashtra, IN
Managing a portfolio of global import and D2C beauty hair brands.• Driving strategic growth initiatives and long-term brand planning.• Steering marketing investments to maximise brand ROI and visibility.• Executing on-site, CRM and off-site marketing campaigns with efficient budget allocation. • Guiding category development through data-led brand insights, thereby also supporting brand innovation. • Leading demand forecasting and go-to-market strategies for new launches. • Ensuring brand presence and catalog hygiene for an optimal customer experience.
Education
Lilavatibai Podar High School
High School Diploma, Business/Commerce
2016 — 2018
JAI HIND COLLEGE, MUMBAI
Bachelor of Management Studies , Business, Management, Marketing, and Related Support Services
2018 — 2021
Lilavatibai Podar Sr Secondary School
Middle School Diploma
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