Riya Dhamija
Entitled Writer From Pre-GhatGPT Era
- Role
- Marketing Specialist at Fiverr
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Riya Dhamija
I’m a content-driven marketing professional with expertise in content creation strategy…
Experience
Marketing Specialist
May 2016 — Present
Created and optimized website, blog, and social media content, ensuring alignment with brand positioning, tone-of-voice, UX writing, and content personalization.Managed editorial calendars and coordinated content workflows with cross-functional teams to ensure timely delivery.Designed digital and print assets using Adobe Creative Suite, including graphics, infographics, and promotional materials for campaigns, events, and product launches.Developed visual storytelling strategies to enhance brand visibility, engagement, and cross-platform consistency.Planned and executed integrated marketing campaigns, including email, social media ads, PPC, and display advertising.Tracked and optimized campaign performance, using analytics tools to measure KPI, ROI, and CRO, and inform future strategy.Conducted SEO and SEM optimization, including keyword research, meta tag updates, and paid media management to maximize digital performance.Monitored social media trends, engaged with audiences, and applied predictive analytics to refine targeting and improve engagement.Designed and automated email campaigns, leveraging audience segmentation, A/B testing, and performance tracking to drive conversions.Conducted market research and customer journey mapping, using insights to inform targeted campaigns, personalization strategies, and content optimization.Planned and promoted webinars, conferences, and events, developing marketing collateral and boosting attendance and audience engagement.Supported PR campaigns, drafting press releases, pitching stories, and coordinating influencer and media outreach to enhance brand visibility.Maintained brand governance across all materials, ensuring messaging and visual identity consistency with client objectives.Managed multiple client projects simultaneously, applying agile project management principles to prioritize tasks, meet deadlines, and adapt to evolving requirements.
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